IT MAY seem unbelievable, but Louis Vuitton
- one of the world's most powerful luxury brands - went head
to head with a Korean fried chicken shop this week over the use of
its name and logo. Vuitton alleged that the restaurant - called
"LOUISVUI TON DAK", taken from the word "tongdak", which means
whole chicken in Korean - damaged the "originality and value" of
the Vuitton brand.
The French house won the district court ruling in Seoul this
week, The Korea Times reports via Mashable, banning the owner of the
business from operating under that name any longer - as well as
stopping him from using a logo said to be similar to the Vuitton
logo on napkins and food wrappers.
Picture credit: Getty
The court also ordered that he pay 14.5 million won (around
£8,500) to Vuitton after failing to comply with a similar ruling on
a previous company name last year. The plaintiff disputed the
ruling, claiming that the second name - "chaLOUISVUI TONDAK"
- was sufficiently different from the first one banned by the
court, but the court ruled against him.
"Although he changed the name with different spacing, the two
names sound almost the same. So he violated the court order and
should pay the money," the court said.
It's not the first time that a major brand has taken on a much
smaller food producer. Chanel took exception to a chocolate bar
named No 5, created by a small Austalian chocolatier, which it felt
had overstepped trademark boundaries.
This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
0 comments:
Post a Comment